Wine is a very ancient alcoholic beverage. Wine is regarded as the most complex and
interesting alcoholic beverage. This is
so because each country and region uses different types of grapes for wine
production; implements own labeling laws; follows own quality control
methods, different types of
manufacturing processes, storage methods, evaluation methods, and maturation
periods. That’s why wine is very complex beverage to understand. Every wine has
its own identity in the market. Especially French wines are well known all over
the world, because France has the largest share in wine production in the
world.
Earlier Wine just meant choosing between red &
white wine & that on very rare occasions. But now, wine makers have begun
organizing different events connected with disseminating knowledge about wine,
food that paired with wine & by holding wine tasting sessions or field trips
for people on vineyards, wine making & processing that includes wine
tasting also. Some of the manufacturers have started organizing wine fest in
their wineries. This helped wine makers to improve wine knowledge among general
public & generate interest in wine drinking to expand the wine market in
India.
Today India
is one of the fastest growing markets for all consumer goods that’s why we see
so many international brands are easily available in all the fields such as
electronic, merchandise, food etc. so how will wine remain behind to do utmost
business in our country. That’s why all international major wine makers from
around the globe are trying to get their wines in Indian Market. They are
promoting their wines by hosting some kinds of events such as food & wine
fest, wine & good life, wine tasting sessions that help them to make people
aware about their wines, which results in good sale of their brand.
Most of the states in India have adopted new
techniques & strategies, to improve their share & awareness in domestic
as well as in International market. Awareness of brands have made its way into
Indian consumer market that people are walking into wine stores or to fine dine
restaurants & demand for wine by its label. That shows now Indian has very
good knowledge about wine & how to match wine with food. This helped even
domestic wine makers to produce different types of grapes & different kinds
of wines such as fruity, herby, dry, semi dry, sweet, acidic by considering the
upcoming demands of such wines.
There are some wineries that are doing really good
business in Indian Market such as Grover, Sula, Four Seasons, Nine Hills &
Chateau Indage who all are producing good quality wines which goes very well
with different types of Indian food as well as with other cuisines of the
world. Today some of the Indian wines are getting sold in International Market
that shows Indian wines are one of the good wines which can go very well with
food.
The difference of sale figure of last few years also
The difference of sale
figure of last few years also says that Indians have opened the taste doors for
wines, now we do find wines in every fine dine restaurant. There are few
restaurants who are serving food & only wine along with food, no other
alcoholic beverage is served there. Earlier wine was used to be an occasional
drink but now wine is getting consumed on day to day basis.
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